The hospitality industry really needs a boost right now – and hotels need to stand out to gain attention and win business. We’ve put together 5 points explaining how planting can help boost hotel performance.
The benefits of plants have long been well known. as well as visual appeal, they help filter toxins from the air and regulate temperature. The biophilia principles that apply to offices also directly relate to the hospitality industry. So, how do these benefits they provide directly influence hotel performance?
1. Increased customer retention
It’s been proven that attractive planting increases dwell time in a hotel lobby by 36%. Planting can be a great way to improve customer retention.
2. Increased footfall
First impressions count. A well-designed planting scheme will attract people into a venue. Large planting and trees in a reception have been proven to make us see the space as more wealthy and prosperous than one without.
3. Increased revenue per guest
Guests who feel like they are being treated better are prepared to pay more. By including planting in a space, this makes it feel more premium, and customers are prepared to pay more for an improved experience.
4. Marketing is improved
Hotels with planting in the rooms look far better than ones without. This means that photos of the hotel in literature and online will be transformed through the addition of planting around the space. This in turn will drive more views and enquiries.
5. Improved service
As well as having a positive impact on the guests, staff will also feel happier and more energised when they have a great planting scheme in the hotel. This will improve the level of service in the hotel and the guests will be better looked after, leading to a better experience for all.
